Overview - Advocacy Campaigns

Cause organizations can turn pageviews into public pressure with the Salsa actions tool.

Your supporters won't need anything but their address and your suggested talking points to dash off advocacy messages matched to their appropriate federal or state district, or directed to custom targets of your own creation.

Or switch off the connection to Salsa's warehouse of 12,000 U.S. elected officials, and run your action as a regular online petition.

Either way, once you've caught their attention, you'll always be ready with an answer when they ask, what can I do about it?

• District-matched targeting to an updated warehouse of 12,000 federal and state elected officials
• "Thank-and-spank" targeting with different suggested messages for different officials
• Automatic interfaces let your supporters populate their congressional members' public web forms without ever leaving the action page
• Unlimited custom targets
• System reports put performance indicators at your fingertips — including counts of targets by legislator, and printable copies of advocacy messages to supplement lobby days visits
• Templated pages, optionally domain-branded, with customizable acknowledgment triggers, redirect paths, and thank-you messages
• Automated list building through name capture in your Salsa supporter list

Learn More: Advocacy Campaign Features | Letter to the Editor Campaign Overview | Letter to the Editor Campaign Features